Success at our John Lewis Pop Up Shop
After launching in September 2021 and attending Makers Markets around South Leicestershire before Christmas, we decided that in 2022 we needed to spread the word about Scotts Lifestyle further afield. In March 2022, John Lewis approached us to have a pop-up shop in their store in the Touchwood shopping centre in Solihull (West Midlands). We knew this would be an amazing opportunity to connect with new customers, so we quickly arranged a meeting with the team to finalise the date and our space in the store (within the home fragrance department no less!)
Pop-up shops have become a popular trend in the retail industry, providing a unique and exciting shopping experience for new brands and customers alike, so we needed to make sure our space looked fabulous so that we made the best impact possible.
Going into the week we were excited, but nervous too, would customers like our products? Well we need not have been nervous, we had THE best week ever!! You LOVED our products, and people came back for more and more within the week!! The response was amazing, we were totally overwhelmed, but we loved talking to everyone about home fragrance and gained so much amazing feedback (a lot of which will start to feature in the range very soon). See we listen! We had spent so long designing all our products, testing them and testing them against our competitor brands to make sure they were THE BEST, so having such amazing comments was truly a great feeling.
The number 1 highlight of the whole week was people thinking that Scotts Lifestyle was part of the John Lewis range, not a handmade home fragrance brand setting out on our journey, WOW what a compliment... John Lewis pop-up shop is a must-do for any start-up brand.